Modular Business
Put AI in a seat, not in a chat window.
Free to start. You will need an account, and never a card.
How one offer becomes money; offer to completed order and income.
The upper bank · coordinate — they feed the run, they are not in it
The customer · every place this business touches them — not a department, and never in the run’s arithmetic
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Underneath the run · Finance and Customer Service — fed by it, and not on it
Off the run · the fan-out, the money into Finance and the loops back into nurture
The lower bank · protect and support — IT, HR and Risk Management keep the others running
The run, end to end. 1 offer a year in, 94 completed orders out. One station cannot keep up with what arrives.The weakest gear is Fit Product to Market. No capacity set, so you cannot see whether it is the constraint.Paid on delivery — Delivery carries the final payment into Finance & Accounting.
What you’re looking at
A business is a chain of transformations: something goes in, something different comes out, and somebody (or something) is accountable for the difference. You draw that once. Then the agents you already run report what they actually did, against the seat each one holds, and the drawing starts answering with measurements instead of the numbers you typed.
First
Every seat states what goes in, what comes out and who holds it: a person, an agent, a contractor or an outside firm. That’s a design, and on its own it’s still just a drawing. It costs nothing, and an account keeps it.
Then
An agent posts what it ran to the seat it holds. The canvas compares that against what the seat promised, and a measured ratio beats a stated one, so the number on the screen stops being the one you hoped for.
The part that matters
An agent that fails writes a failure. An agent that stops writes nothing at all, and nothing looks exactly like no problem. So absence is checked separately, against every agent the canvas knows about, and a seat nobody is monitoring is never drawn as healthy.
The four levels
Four ways into the same drawing, each one closer in than the last: the whole business, one department, one seat, and the recipe running inside it. Every card below is the working product against a real business, and every figure on it is computed.
Business
$557,115gross profit a year, computed from the plates in this drawing rather than typed in
Department
$247.06for a lead from AI Content Engine, the cheapest of 4 priced channels. Online Ads costs $1,257.14.
MarketingHow do we create awareness?
Seat
$54,000a year for AI Outbound, whose agreement says it stops at 9,000 leads a year
Recipe
11recipes written and runnable right now, each one saying where it stops and asks you
Qualify an inboundwrittenfoundationAn AI agent
Decides fast whether this is a customer, and says sorecipes/qualify-an-inboundThe usual story is that AI projects do not ship. The measured story is worse and more useful: they ship, and nobody can tell whether they worked.
What is missing is not deployment. It is that fewer than one organization in five tracks what AI returns at all, and one in nine cannot say what they spent on it.You cannot manage what was never instrumented. And the three questions nobody could answer before handing a job over are what it costs, what it returns, and where it has to stop.
This is built around answering them first. Is it just me? See where the industry actually is
Start here
A recipe is one job, written down properly: what goes in, what comes out, how you know it worked, and where it stops and asks you. They install into Claude, Cursor, Copilot and anywhere else that reads the open Agent Skills standard.
Finds every invoice that is overdue, works out who is genuinely late and who is merely slow, and drafts a chase for each one matched to that customer's payment history.
recipes/accounts-receivableTurns one campaign into three genuinely different ad copy versions, each with its hook, body, call to action and the reason it should work, scored against a sixteen-line copy checklist before it is handed back.
recipes/ad-copyAnswers invoice, payment, plan and receipt questions from what the ledger and the payment system actually say, and escalates anything that would move money.
recipes/billing-supportCategorizes transactions against the bank, reconciles what matches, and hands back only the ones a person actually has to decide.
recipes/bookkeepingFinds the messages, quotes and asks that were sent and never answered, and drafts a short follow-up for each one.
recipes/chase-what-nobody-answeredTurns a meeting transcript, recording summary or set of notes into action items with an owner and a date on each, and flags the decisions that were made.
recipes/meeting-to-action-itemsReads a new enquiry, decides fast whether it is a customer, and says which and why.
recipes/qualify-an-inboundThe reporting agent every seat has. Where a person holds the seat it collects their one number on a cadence; where an agent holds it, it reports what the agent did.
recipes/report-for-your-seatSends the same numbers on the same day every week without being asked, from one source per number, and says plainly when a number could not be got.
recipes/the-weekly-reportSorts a mailbox into what needs you, what can wait, and what is finished, and drafts nothing without being asked.
recipes/triage-the-inboxTurns every question support has already answered into an article, once, so it is never answered from scratch again.
recipes/write-down-the-answerEvery recipe names the point where it has to stop and ask you. It is on the front of the card, not in the small print.
The canvas
Designed that way, the three questions that sink most projects each have a place to be answered.
Unclear business value
Every seat states what goes in and what comes out, so its ratio is a number rather than a feeling. The seat where more arrives than can be handled is named, and the backlog is priced: 33 waiting at Production, about $659,901 already won and not moving.
Rising costs
What each person, agency and agent costs sits on the same screen as income and gross profit. An agent that costs more than the work it returns is visible in the place you would look anyway, not in a bill three months later.
Inadequate risk controls
Every recipe names the point where it has to stop and ask you, before it runs. What the canvas does with that is watch: a run that goes past its own stop is detected and reported, and so is one that goes quiet, which is how agents fail. That is the loudest thing on the page.
Read it back, and tell it what to do
Insights reads your canvas once and hands back a fact sheet: the chain, the weakest gear, the seats nobody owns, cost per lead by channel, conversion by source, and the ceilings nobody has set. An AI read sits on top, sorted into strong points, issues and opportunities. Every item cites the fact it came from, and every item that cannot trace back to one is dropped and counted. The fact sheet works signed out, on a trial ceiling; the AI read needs an AI connection.
The Assist is a command bar on the canvas: type what you want, get a plan back for a handful of bounded moves (spend on an offer, place a recipe, bind a holder to a seat), confirm it, and it runs.
Whose AI runs it
A recipe runs on the AI platform and the connection you already hold: Claude, ChatGPT, Grok, or something else. We orchestrate and measure; we do not run your agents. The house account runs a bounded trial and nothing more.
Structure changes
When the model changes shape, a stored canvas is carried forward rather than broken. An update to the product is not a reason to redraw your business.
Dark mode throughout: the canvas, the run and every level in it are the same drawing after dark, not a second one to keep in sync.
Drawing your own life instead of a business? See the personal canvas.
Pricing
One line. Full detail on the pricing page.
Free
Install any of them today. They work on their own.
Nothing is on sale yet. Prices are set in the console.
The canvas is free because a drawing you look at once shouldn’t carry a monthly charge. What recurs is the work being done, and watched.
In about a minute you have the whole operating plan: every function named, who holds it, what goes in and what comes out. It leaves the figures blank on purpose: an invented number gets believed, and those are yours to fill in. No card, ever. Your canvas is saved to your account and follows you between devices.
Start free